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  • Asmita Biswas

Masoom Minawala, Lighthouse Of Indian Fashion In The Diaspora

Casting light through the maritime fog, Minawala guides not just fashion trends but also embodies a deeper narrative of cultural continuity within the diaspora.


Masoom Minawala

Photo: Masoom Minawala Mehta at Cannes Film Festival 2020


Masoom Minawala Mehta stands as a lodestar of Indian fashion and cultural advocacy within the global diaspora. With 1.4 million Instagram followers, Minawala not only commands a substantial digital presence but also holds a position in the top 1% of creators in India.


What distinguishes Minawala is not just her impressive following but the longevity of her influence. Minawala's journey began over a decade ago, a time when the term "influencer" had yet to be coined. Undeterred by the absence of a predefined path, Minawala navigated the fashion landscape with a keen eye, championing global luxury fashion, promoting the talents of Indian designers, and fervently supporting homegrown businesses.


Despite her global sojourns, from residing in Europe for years to now calling Dubai home, Masoom Minawala remains deeply connected to her Indian roots. The influencer's love for India is evident in her fashion choices as well as resonates in the initiatives she undertakes to amplify and celebrate the country's diverse fashion heritage.


Having graced red carpets and walked the prestigious runways of Milan Fashion Week, Masoom Minawala has become a familiar face in the international fashion circuit. Her distinctive style blends global sophistication with a touch of Indian heritage, making her a standout figure in the diaspora.


Masoom's presence at the Cannes Film Festival in both 2021 and 2023 underscored her status as a fashion luminary. Wearing a Manish Malhotra ivory sequin saree and an Abu Jani-Sandeep Khosla ensemble, she not only epitomized grace but also showcased the richness of Indian couture on an esteemed global platform.


The pandemic, with its challenges for many industries, saw Minawala stepping up her advocacy for local businesses. Initiating series like "Budget Indian Designers" and "Support Indian Designers," she became a vocal supporter of homegrown talents during a time of uncertainty. Her actions spoke volumes about her commitment to the community that had played a crucial role in shaping her journey.


Beyond the glitz of red carpets, Masoom dedicates a space on her Instagram for educational series. "The India I Love," where Minawala passionately explores the diverse facets of Indian fashion. Through this series, she elucidates the ABCD of Indian fashion, unraveling the rich tapestry of textiles and craftsmanship that define the nation's sartorial heritage. It's not merely about showcasing outfits; it's a celebration of India's cultural wealth and creative prowess.


Masoom Minawala Mehta stands as a lighthouse guiding Indian fashion in the diaspora. Her journey from a pre-influencer era to becoming a digital luminary reflects not just personal success but a commitment to showcasing the richness of Indian fashion and promoting the diverse narratives of homegrown talents on a global stage. Masoom's influence transcends aesthetics, embodying a fusion of global glamour and a dedication to illuminating the path for Indian fashion in the vast sea of digital influence.

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