Fashion Trends India 2024 - Fueled By Film Celebrities
How do these cinematic A-listers continually redefine what is to be in fashion? Bollywood stars, with their larger-than-life personas, have
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How Localized Is High-Street Brand H&M In India?
Has H&M truly resonated with the sartorial taste of Indian consumers, or does it remain a global player with only a superficial Indian touch
Will AI Replace Models In The Fashion Industry?
As the world teeters on the brink of technological revolution, the question lingers like a haunting specter - will AI cast a sinister shadow
Does Fashion Needs More Of Viral Influencer Orry In Marketing?
With a presence at every high-profile event and knack for staying relevant in the spotlight make Orry a marketing powerhouse, captivating th
Jewellery Brand Misho Becomes More Of A Fashion Brand
What started as sculptural, metallic jewellery for the body has now blossomed into a full-fledged fashion brand, evolving beyond its roots t
Why Is Zara Perceived As Luxury In India?
The growing sector of Indian consumers with disposable incomes desire to stay ahead of international trends. Zara taps into this desire by o
Wins And Fails At India Couture Week - Moments Beyond Lehengas
It was a week of drama, designer comeback, theatrical spectacle, veteran models on ramp, and of-course couture at Hyundai India Couture Week
FASHION
How Indian Fashion Is More Than A Saree
Indian fashion has often been synonymous with the saree, an iconic garment that symbolizes tradition and elegance.
Bollywood Doesn't Approve To The Idea Of Quiet Luxury
The industry, known for its grandiose spectacles and flamboyant lifestyles, tends to shy away from the understated charm and subtlety that d
The Business Of Fashion Stylists In India
In the big business of fashion stylists, scrutinizing the delicate balance between artistic ingenuity and the pragmatic pursuit of financial
Raw Mango's Modern Take on Traditional Weaves
Prepare to be questioned about whether your great-grandma's handwoven masterpiece requires a smartphone upgrade, as a modern flair is introd
The Role of Fashion In Movie Marketing And Promotion
Movie marketing capitalizes on the signature fashion elements of characters as promotional tools, aiming to expand the movie's reach and bol
Sarojini Nagar Market, Labyrinth Of Fashion And Bargains
Nestled in the heart of New Delhi, Sarojini Nagar Market stands as a vibrant embodiment of the essence of India's bustling market culture.
Fashion And Patriotism On International Runway
Fashion and patriotism intertwine on international runways, as couture becomes a vessel for cultural storytelling, weaving narratives of
Influencer Komal Pandey Wants To Take It Slow
In a surprising turn of events, influencer Komal Pandey has embarked on a journey towards a more deliberate and measured approach to content
As We Are Over Hot Pink, What's Next?
We've bid a tearful farewell to the era of hot pink – the hue that, for a brief moment, convinced us all that life was a perpetual Barbie dr
BEAUTY
Can Male Celebrity Beauty Lines Accelerate Beauty For Men?
Where societal norms have long confined men to a limited spectrum of beauty and skincare, can celebrity beauty lines embrace diverse standar
Asmita Biswas
- Mar 19
Does India Really Needs Sephora?
Despite its global acclaim and extensive portfolio of premium beauty brands, Sephora finds itself grappling for a solid foothold in India's
Asmita Biswas
- Mar 10
Not Every Global Beauty Trend Is For Indians
While the dictatorship of global beauty imposes trends on every corner of the world, it is important to question its relevance and applicabi
Asmita Biswas
- Mar 7
The Sweet Success Of Sugar Cosmetics In Beauty's Business
As the siren call of cosmetics continues to enthrall the masses, Sugar Cosmetics lay a tale of ambition behind the saccharine facade.
Asmita Biswas
- Mar 4
Sabyasachi × Estee Lauder: When Fashion Collaborates With Beauty
What role is played by a fashion house, such as Sabyasachi, in the conception and realization of beauty products through its collaboration w
Asmita Biswas
- Mar 2
What Beauty Brings To The Table In The Year 2024
The pursuit of beauty is a continual odyssey, and the trends of 2024 stand at the precipice of self-care and well-being, waiting to unravele
Asmita Biswas
- Feb 29
The Surge Of K-Beauty In India Is Not A Fleeting Gust
The obsession with all things Korean, from the swoonworthy K-dramas and mood-shifting K-pop tunes to Korean beauty and skincare, is an unden
Asmita Biswas
- Feb 27
The Big Business Of "Clean" Beauty Brands
Is the movement of clean beauty brands genuinely driven by safety concerns or is it fueled merely by fear-mongering tactics?
Asmita Biswas
- Feb 26
It's Not Kylie, It's Kay Beauty For India
While Kylie's Cosmetics may dominate headlines globally, it's intriguing to witness the rise of Kay Beauty by Katrina Kaif as a formidable b
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