Fashion Trends India 2024 - Fueled By Film Celebrities
How do these cinematic A-listers continually redefine what is to be in fashion? Bollywood stars, with their larger-than-life personas, have
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How Localized Is High-Street Brand H&M In India?
Has H&M truly resonated with the sartorial taste of Indian consumers, or does it remain a global player with only a superficial Indian touch
Will AI Replace Models In The Fashion Industry?
As the world teeters on the brink of technological revolution, the question lingers like a haunting specter - will AI cast a sinister shadow
Does Fashion Needs More Of Viral Influencer Orry In Marketing?
With a presence at every high-profile event and knack for staying relevant in the spotlight make Orry a marketing powerhouse, captivating th
Jewellery Brand Misho Becomes More Of A Fashion Brand
What started as sculptural, metallic jewellery for the body has now blossomed into a full-fledged fashion brand, evolving beyond its roots t
Why Is Zara Perceived As Luxury In India?
The growing sector of Indian consumers with disposable incomes desire to stay ahead of international trends. Zara taps into this desire by o
Wins And Fails At India Couture Week - Moments Beyond Lehengas
It was a week of drama, designer comeback, theatrical spectacle, veteran models on ramp, and of-course couture at Hyundai India Couture Week
FASHION
How Indian Fashion Is More Than A Saree
Indian fashion has often been synonymous with the saree, an iconic garment that symbolizes tradition and elegance.
Bollywood Doesn't Approve To The Idea Of Quiet Luxury
The industry, known for its grandiose spectacles and flamboyant lifestyles, tends to shy away from the understated charm and subtlety that d
The Business Of Fashion Stylists In India
In the big business of fashion stylists, scrutinizing the delicate balance between artistic ingenuity and the pragmatic pursuit of financial
